• Advertising campaign for eDreams.
• Illustrated and animated by Teresa Marina.
• Software: After Effects, Figma, Illustrator
• February 2025

Project Overview:

This project focused on launching Display and Video ad campaigns to drive first-time bookings for eDreams Prime, aiming to boost performance and gain insights. Building on lessons from Prime Day 9, we focused on creating high-energy promotional videos, emphasising deals and delivering clear, impactful messaging in a 6-day window.

Learnings:  My role was to develop and implement design solutions that aligned with the brand’s identity, while also addressing clear business objectives. Thanks to all PD9 learnings from its results, I took a data-driven approach, carefully analysing relevant data to inform decisions, apply insights, and challenge assumptions, all while ensuring the designs maintained brand consistency.