• Advertising campaign for eDreams.
• Animated by Teresa Marina.
• Illustrated by: Roberta Albanese
• Software: After Effects, Figma, Illustrator
• March 2024

Although this project wasn’t the video that was ultimately published, I’d like to include it as part of the work process where I learned a lot about the brand. The proposal represented an innovation, as we followed a creative approach based on illustration and unique storytelling. I had the opportunity to work closely with Lesley on the script and with Roberta on the designs, which later served as the foundation for the animation.

From concept to post production, this project allowed us to explore new ways of communicating our brand’s values. Seeking innovation and keeping up to date with the latest trends in the industry, we did this in a more personal and emotional way, using a visual illustration universe designed to help users connect with it emotionally.